Work is a product.
Design it like one.
Companies spend fortunes designing products people love. Almost none apply the same rigor to work. That gap is why businesses fail to adapt, transformations stumble, and good people leave.
How 11fold’s approach is different
Strategy
Leadership
Transformation
11FOLD APPROACH
Leaders communicate strategy broadly. Teams adapt in real-time through co-design.
Understand what the business, managers, and people need, co-designs work to achieve success.
LEGACY APPROACH
Set at the top, cascaded down, reviewed once a year.
Understand what the business needs, direct and manage tasks, evaluate against objectives.
Another product release, co-designed, no surprises
Designed in a vacuum, communicated out, navigates resistance.
People
Understand the product, architect work at local level
Policies and programs that protect the organization.
Management Philosophy
Work is a product.
Employees are inputs.
Multi-Sided
Management
A product-centric framework
for redesigning work...
1. Understand the Work
What work is being done, why, and who does it serve?
External customers pay with money; employees pay with time, energy, and talent. Both deserve a product designed to earn that payment.
…that maximizes value for your
business, teams, and people.
3. Build and sustain It
Make the product real, then iterate.
Surface existing norms that conflict with the new design, and co-create the practices that make it durable.
Fit to Strengths
Is this a match for who we are? Does it ask for our best?
2. Redesign the Work
Rebuild the work like a product
Map work across dimensions. Co-design improvements with the people most knowledgeable: those doing the work.
Value to the Business
Does this work matter to the business? Why is it valuable? Do people care?
Meaning and Motivation
Does this feel worth doing? Are we finding real meaning and forward motion?
Attention Allocation
Is this work a good use of time? Where else is attention needed?
Great work design
benefits everyone.
Improved financial results
Companies that invest in work design have outperformed the S&P 500 over the last 15 years.
Productivity
By reducing low-value work, companies average 70% increase in productivity.
Reduced churn
Companies that co-design the work with their people drastically lower turnover rates.
Higher engagement
Through collaborative work design, Cisco improved engagement by 10 points over 4 years.
The result is an organization that is successful by design.
Let’s design your work.
Start with a conversation. Tell us where you are. We'll help you see the path forward.